Ok, so that’s a bit sarcastic, I know. But seriously, who among us has not discussed our business with friends and colleagues in a way vastly different than anyway we ever present it to our clients and the public at large. It is the thing that made Dilbert an office icon for crying out loud.
A Little Background
Fists are flying all over over the real estate bloggy world about this video by Daniel Rothamel, which led to this post by Lani Anglin and this post by Jeff Brown and this post by Joel Burslem, which generated this comment by Greg Swann
Not to rain on everyone’s parade, but Daniel Rothamel’s video is the polar opposite of good marketing. Given that it appeals to you, to Lani Anglin and to Jeff Brown on BHB, that should tell you precisely whom it will not appeal to. The video is pandering and condescending, insulting to consumers. I have huge respect for Daniel and his skills, but this is a good example of how the incestuousness of the RE.net leads people astray. There’s nothing wrong with being cordial, but if we’re so interested in courting each other that we can’t see when we’re sneering at our clients, we’re playing entirely the wrong game.
Which in turn generated a myriad of
arguments discussions including (but not limited to) posts by Lani Anglin, Benn Rosales, Greg Swann and The Tim. The best by far is this one which features another video created by Daniel’s wife, Kari. If you are going to clicky clicky, don’t skip the comments and be wary of some of the language if you don’t like that kind of thing. It’s not awful – it’s just there.
If you don’t have that kind of time…here’s the skinny as I see it.
There is a well know real estate issue that some agents have with some clients when determining how to price a particular home. It’s called “overpricing” and it makes for a difficult situation. To most individuals (unless it is your home in question) this is a no brainer. Homes that are overpriced are harder to sell.
Daniel created a video that is for sure funny in certain circles. However, there is another school of thought that says the video is condescending and not client friendly. I’ll agree that point also has merit.
The Truth as I see It
The video is fun to some, awful to others, and a non issue to the rest. It is what it is. Love it, hate it, enjoy it, call it a waste of time and move on.
There is a difference between clients and colleagues. You could play this in an office meeting but never at a client appointment. Why? Because clients deserve personal attention to their particular circumstance. Whether it is a house, a car, a puppy, or a lollipop – clients come to me for a professional opinion on their current need – not a comedy routine. Now, don’t get me wrong, I have clients that would find this hilarious – if we were discussing someone else.
Marketing is marketer specific. This video debuted on Daniel’s blog that he created for his audience. Maybe Daniel doesn’t particularly like working with clients that wouldn’t find this funny. Maybe Daniel has more business than he can handle. Maybe he thinks his honesty will generate more business. Maybe Daniel feels his thoughts on the matter are important enough to rate a simple, to the point assessment of the situation. Who knows? It’s his spot on the web, his clients, his business. He can make any video he wants – especially if his wife keeps joining in – I am telling you that video was funny!