There's a difference between Clients and Cohorts - Gasp!

There’s a difference between Clients and Cohorts – Gasp!

Ok, so that’s a bit sarcastic, I know. But seriously, who among us has not discussed our business with friends and colleagues in a way vastly different than anyway we ever present it to our clients and the public at large. It is the thing that made Dilbert an office icon for crying out loud.

A Little Background

Fists are flying all over over the real estate bloggy world about this video by Daniel Rothamel, which led to this post by Lani Anglin and this post by Jeff Brown and this post by Joel Burslem, which generated this comment by Greg Swann

Not to rain on everyone’s parade, but Daniel Rothamel’s video is the polar opposite of good marketing. Given that it appeals to you, to Lani Anglin and to Jeff Brown on BHB, that should tell you precisely whom it will not appeal to. The video is pandering and condescending, insulting to consumers. I have huge respect for Daniel and his skills, but this is a good example of how the incestuousness of the leads people astray. There’s nothing wrong with being cordial, but if we’re so interested in courting each other that we can’t see when we’re sneering at our clients, we’re playing entirely the wrong game.

Which in turn generated a myriad of arguments discussions including (but not limited to) posts by Lani Anglin, Benn Rosales, Greg Swann and The Tim. The best by far is this one which features another video created by Daniel’s wife, Kari. If you are going to clicky clicky, don’t skip the comments and be wary of some of the language if you don’t like that kind of thing. It’s not awful – it’s just there.

If you don’t have that kind of time…here’s the skinny as I see it.

The Skinny

There is a well know real estate issue that some agents have with some clients when determining how to price a particular home. It’s called “overpricing” and it makes for a difficult situation. To most individuals (unless it is your home in question) this is a no brainer. Homes that are overpriced are harder to sell.

Daniel created a video that is for sure funny in certain circles. However, there is another school of thought that says the video is condescending and not client friendly. I’ll agree that point also has merit.

The Truth as I see It

The video is fun to some, awful to others, and a non issue to the rest. It is what it is. Love it, hate it, enjoy it, call it a waste of time and move on.

There is a difference between clients and colleagues. You could play this in an office meeting but never at a client appointment. Why? Because clients deserve personal attention to their particular circumstance. Whether it is a house, a car, a puppy, or a lollipop – clients come to me for a professional opinion on their current need – not a comedy routine. Now, don’t get me wrong, I have clients that would find this hilarious – if we were discussing someone else.

Marketing is marketer specific. This video debuted on Daniel’s blog that he created for his audience. Maybe Daniel doesn’t particularly like working with clients that wouldn’t find this funny. Maybe Daniel has more business than he can handle. Maybe he thinks his honesty will generate more business. Maybe Daniel feels his thoughts on the matter are important enough to rate a simple, to the point assessment of the situation. Who knows? It’s his spot on the web, his clients, his business. He can make any video he wants – especially if his wife keeps joining in – I am telling you that video was funny!


  1. Greg Swann used you and the rest of the to improve his Alexa rankings by linking to him with this immature and contrived rant

    Greg Swann is an ass and is the herpes of the

  2. I’ve been trapped in my broker’s office all day, where in the infinite wisdom of the “network guy”, YouTube is blocked — so I haven’t had a chance to see Kari Rothamel’s “rebuttal”.

    But I have read all (I think all) of the “stuff” being bantered about. To be perfectly honest, I’m growing weary of it. To me, it seems to be all a matter of opinion. By definition, an opinion can’t really be “wrong”, can it? Oh, opinions will differ, as they clearly have here, but in the grand scheme of things does all this really matter?

    Valid points are being made on both sides. I wrote somewhere my initial reaction to the video was “Eh”. I didn’t see it as good or bad. It is what it is. Some will like it, some won’t, some (at least me) won’t really care either way. Which is pretty much true of anything anyone writes, speaks, or captures on video.

    I was going to write up a post on my thoughts, but I think I’ll just refer people here.

    Now I gotta get home and see Kari’s video!

  3. Trapped in the office? Hope you escaped ok. Lemme know if we need to send a rescue squad.

    I can’t wait to hear what you thought of Kari’s video.

  4. mustafa – That’s a bit harsh. But, just like the video – productive content is in the eye of the beholder. Glad you stopped by!

  5. April you have summarized the situation perfectly. Thanks for the great insight

  6. Saying Greg is immature is an understatement.

    I have seen better behaved and well mannered 3 year olds. Mine, for one. I have learned, sometimes when toddlers throw a fit, there is no way to talk to them. You just have to let them cry it out. There’s almost always a spanking in the future for them.

    Chuck Ponzi

  7. Ben – Thanks…’twas all a bit silly I think 🙂

  8. Chuck – Some would indeed say 😉

    I think your parenting advice is spot on. Funny when we have to resort to child rearing techniques when dealing with adults, ain’t it?

  9. Sorry to be so late to the party, April.

    Your thoughts seem pretty reasonable to me. As time has passed and this whole video thing has ruminated inside the dome where hair used to grow, a thought germinated.

    I’d seriously consider, as a house agent, using Daniel’s video as a pre-listing tool. I’d filter out the humorless clients, (Is that really possible?) then give them the video for viewing prior to my listing appointment.

    They’d be told it was merely to make a point, and should be viewed as dealing with the #1 problem sellers face. I think in that context it might have some traction, plus it would surely act as an ice breaker when we sit down at the appointment.

    What do you think?

  10. Never late, Jeff 🙂

    Your thought is an interesting one. I thought the same thing when it was originally posted. Goes back to the idea that we know best how to handle our own business. What works for one may not work for another – for both the service provider and the client.


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