So, the oversaturation of social networking has hit the Internet led strongly by MySpace and Facebook while WE are all left to scramble. Where do we advertise? Which network should we join (we can’t join them all)? What types of ads work on these networks? What is the actual demographics of these networks? Should we brand our person or our company? Jeez.
Just because I know how to turn this ol’ laptop on and I can whip out a WordPress theme in a matter of seconds doesn’t mean that I have the golden ticket for advertising on social networks- I’m just as overwhelmed as you are. In studying, I found this article by Mashable.com to be the best analysis of branding on these networks. The result? These social networking sites aren’t as important for advertising as we thought!