Yesterday we discussed why April the person blogs. Today, I’ll explain why April the Realtor does it.
If you spend any amount of time here, you will find that the actual real estate information is scarce – seems odd for a blogging real estate agent, right? I don’t think so. You can get information all over the place. If you are in need of information you can’t find, email me and I’ll send it to you. But my purpose in blogging is not to provide real estate information to a vast amount of people – that will come later in the process. The process of the blog is create the relationship – the essential foundation for the process.
I specialize in residential real estate. I like homeowners, I like homes. The process of working with someone to find their sanctuary from the world enthralls me. As such, I feel that my business is totally relational in nature.
Many relationships can be created face to face. Some cannot. Blogging is my way to instigate the former and allow for the latter.
It is my belief that finding an agent to work with is the most important step in the home buying/selling process. Interview me, find out if you like me, decide if I am someone you can work with. The process of residential transactions can be an emotional one. I respect and understand that. You need to know who you are dealing with.
Blogging affords me the venue to say, “Hello, my name is April. This is what I believe, this is how I think, and this is who I am,” in a way that is open and non confrontational. It is my living, breathing resume that I invite you to look over at your leisure and without commitment.
Living in Richmond Hill, much of our market consists of military relocation and an increasing amount of corporate relocation. Blogging allows those who cannot have coffee with me to get to know me anyway. I have a soft spot for people who have to find their haven from across the miles. What a daunting task that is. Blogging is my small attempt to make that easier.
Marketing property in a fluctuating market is another huge task. The days of a property only needing to be announced as “for sale” in order for it to sell are possible, but not constant. Newspaper ads reach a community, as do other hyper local advertising venues. These are necessary and wonderful, but not complete. An Internet prescence reaches people everywhere, in their pajamas, at midnight, when they want the information. It is my job as your agent to facilitate that presence so that your property will reach these folks in a way that was not possible before.
In essence, blogging is a natural thing for an agent such as myself to do. It is my resume, it is a relationship builder, and it assists with the marketing of property. I believe this is true for a great many bloggers in a relational business. As a consumer, I find it helpful to get to know the person behind the business. As a business, I know it is essential that you decide whether or not you are comfortable with me.