I always include a quote in my weekly newsletter. In fact, the rest of the newsletter revolves around it in some way. The quote I used this week has been eating at my brain (and starving) all day.
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
Love that…and I think I know what to do with it…the question now becomes, “How?” – or better, “How do you know?”
The real estate market is changing, that is true. But it has always experienced change. The point is to follow, learn, understand, and pass that
information knowledge on to the client.
Or so I thought. Then I read a post about client service NOT being the main thing – marketing is… “it doesn’t matter if you are the best if people don’t know you are” thing.
So, let’s talk for a while. In real estate, in business – heck, in life – how do you know where the puck is going to be? Where is the pulse?
Right now, I still believe the puck is with the service to the client. This encompasses all the Web 2.0, internet marketing, economic understanding, face to face contacts, and good, old fashioned elbow grease to accomplish the best for the individual who has signed their name to do business with you.