Wayne Gretzky’s Puck

I always include a quote in my weekly newsletter.  In fact, the rest of the newsletter revolves around it in some way.  The quote I used this week has been eating at my brain (and starving) all day.

A good hockey player plays where the puck is.  A great hockey player plays where the puck is going to be.

Love that…and I think I know what to do with it…the question now becomes, “How?” – or better, “How do you know?”

Then you add a a Kris Berg post about knowledge that makes you think deep and a Doug Trudeau post that makes your head pop off – I took an Advil.

The real estate market is changing, that is true. But it has always experienced change. The point is to follow, learn, understand, and pass that information knowledge on to the client.

Or so I thought. Then I read a post about client service NOT being the main thing – marketing is… “it doesn’t matter if you are the best if people don’t know you are” thing.

So, let’s talk for a while. In real estate, in business – heck, in life – how do you know where the puck is going to be? Where is the pulse?

Right now, I still believe the puck is with the service to the client.  This encompasses all the Web 2.0, internet marketing, economic understanding, face to face contacts, and good, old fashioned elbow grease to accomplish the best for the individual who has signed their name to do business with you.

Comments

  1. Thanks for the mention. Must have really given you a headache. I found an extra “e” in my name. That’s OK.

    Tom Peters (In Search of Excellence) once commented about service which I refer to as “exerience the mint.” Reader’s Digest version, while leaving a small store after the perfect recommendation and selection by the owner. The properietor dropped an insignificantly meaningless mint in the bag. That extra touch of service made Tom a customer for life. That extra touch is what will bring clients back and refer family and friends. That extra touch is what a lot businesses refuse to understand.

  2. Athol – Thanks!

    Doug – Sorry…it’s now as it should be.
    The mint story is one that I had not heard before, but it is a good one. And the headache is okay – it usually happens when I read a lot of smart stuff in one sitting.

  3. Thanks for the compliment. Keep writing, I like what I’ve read.

  4. stacey m. says:
  5. I had an old football coach that would always tell us while watching films:

    “If you want to understand the essence of the game, don’t watch where the ball is.”

    Another great saying is:

    “Listen to the whispers, before they turn to screams.”
    Cherokee Proverb

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